Leadership-led content is the most effective way to build your brand on LinkedIn. Every week, your leaders talk to Edgar for 10 minutes. Edgar turns that into a week of posts, written, scheduled, and published automatically.
LinkedIn's algorithm favours personal profiles over company pages.
They just don't have time to write them down.
Candidates check your leaders' LinkedIn before they check your careers page.
We almost didn't ship the feature that became our biggest revenue driver.
Three engineers wanted to kill it. Our PM was skeptical. I was the only one who thought it had legs.
Here's what I learned about betting on instinct when the data says no:
Edgar analyzes your LinkedIn presence, learns your voice, and writes posts that read like you wrote them.
Talk for 10 minutes. Edgar interviews you like a journalist, asks follow-ups, and extracts the stories worth sharing.
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Reads your top posts and studies your tone, vocabulary, and storytelling patterns.
Learn morePosts written in your voice. Your tone, your words, your style.
Learn moreHook + story, vulnerability post, observation, numbered list, and more.
Learn moreOne-click approve, then Edgar publishes to LinkedIn on schedule.
Learn morePulls your company's latest news and updates to fuel conversations.
Learn more10 minutes of conversation. A week of LinkedIn posts that sound exactly like you.
