Changelog

Likes don't pay the bills. Starting today, Edgar scores every reaction and comment on your posts against your ideal customer profile, so you can see which posts are landing with actual buyers and not just the LinkedIn algorithm.

• Define your ICP in 30 seconds. Paste your company URL and Edgar drafts the profile. Add the job titles and industries you want to track. Edit any line, any time.
• Every engager scored. Each reaction and comment gets an ICP fit percentage based on the engager's LinkedIn profile. Override Edgar's score on any person and the change sticks across past and future posts.
• Filter analytics to ICP matches. See which posts and topics are bringing buyers in, not just attention. ICP scoring is available on the Pro plan.

Edgar is a voice-first AI ghostwriter for LinkedIn. It interviews you about what you've been working on and writes posts in your tone, based on your actual thoughts.

Most leaders have limited time and the classic blank canvas problem. Edgar removes both. Have a 10 to 20 minute call each week, get 3 posts back in your voice, review and approve. Edgar handles scheduling and publishing.

We had over 100 people on the waitlist during early access. The results have been good. Today we're opening it up to anyone who wants to try it.

• It digs for your actual ideas. Edgar isn't here to fill your feed with AI slop. It interviews you, follows up, and squeezes your thinking out like juice from a lemon. The posts have your ideas in them, not generic copy.
• You stay in the loop. Drafts land in your queue after each session. Edit anything that needs a tweak, approve, and Edgar handles the rest.
• Honest caveat. Some bugs still exist, and Edgar only speaks and writes English. Works best if you've already been posting in English.

Your weekly Edgar session can now happen over a phone call. Same interview, same follow-ups, same posts. No laptop required.

• Anywhere you can take a call. Walk, drive, step outside. Posts land in your queue once the call wraps.
• Same conversation. Edgar still picks topics, asks follow-ups, and goes deep on the ones that matter.
• Web sessions still work. Pick whichever fits the week. Your voice profile and queue are shared across both.

Edgar now tracks views, reactions, comments, shares, and new connections for every post it publishes. No copy-pasting from LinkedIn. No spreadsheets.

• Four time windows. Compare performance across 7, 30, 90 days, or all-time. Each KPI re-animates when you switch periods.
• Per-post breakdowns. Expand any post to see its engagement curve over time.
• Connections tab. New KPI that tracks follower and connection growth alongside engagement, so you can see which posts bring in new connections.

Working on a post and want a punchier hook, a different angle, or a quick rewrite? Ask Edgar is a chat panel built into the post editor with full context of the draft you're working on.

• Real tool calls. Ask for a rewrite and Edgar updates the draft in place. Ask for a second variation and it drops a new version into your queue.
• Voice-DNA aware. Every suggestion runs through your voice profile, so rewrites keep your tone instead of turning into generic AI copy.
• Format-conscious. Edgar respects the post format (hook + story, observation, numbered list) without silently breaking structure.

Edgar is in early access. A voice-first ghostwriter for founders and operators who want to show up on LinkedIn every week without writing posts themselves.

Talk for 10 minutes. Edgar interviews you, asks follow-ups, and turns the conversation into a full week of posts in your own voice, ready to approve and publish.

• Voice sessions. 10-minute interviews with smart follow-up questions. Edgar covers 3 to 6 topics each session and goes deep on the ones that matter.
• Voice DNA. Edgar reads your existing LinkedIn presence and builds a voice profile so posts read like you wrote them yourself.
• Approve and publish. Drafts land in your review queue after each session. One click to approve, and Edgar handles scheduling and publishing.