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Tagging

@-mentioning a person or company in a LinkedIn post. Notifies the tagged account; can earn or sour the relationship.

Tagging on LinkedIn lets you reference another account inline so it links to their profile and notifies them. Done well, tagging credits someone for an idea, mentions a specific colleague in context, or names a company being discussed. Done badly, it is mass-tagging unrelated accounts to manufacture reach ("hey @everyone what do you think?"), tagging people who clearly should not be associated with the content, or tagging in comments to drag people into conversations they did not opt into. The notification recipient sees the tag and decides whether to engage, ignore, or block. The reputational cost of bad tagging compounds: the tagged person remembers, and so do the people watching.

Examples

  • Crediting an idea: "This framing came from @Anna in our Tuesday review." Natural and welcomed.
  • Spam tagging 20 strangers in a comment hoping for engagement. Usually generates blocks.

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