Tagging
@-mentioning a person or company in a LinkedIn post. Notifies the tagged account; can earn or sour the relationship.
Tagging on LinkedIn lets you reference another account inline so it links to their profile and notifies them. Done well, tagging credits someone for an idea, mentions a specific colleague in context, or names a company being discussed. Done badly, it is mass-tagging unrelated accounts to manufacture reach ("hey @everyone what do you think?"), tagging people who clearly should not be associated with the content, or tagging in comments to drag people into conversations they did not opt into. The notification recipient sees the tag and decides whether to engage, ignore, or block. The reputational cost of bad tagging compounds: the tagged person remembers, and so do the people watching.
Examples
- Crediting an idea: "This framing came from @Anna in our Tuesday review." Natural and welcomed.
- Spam tagging 20 strangers in a comment hoping for engagement. Usually generates blocks.
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Frequently asked questions
- Does tagging boost reach?
- Tagging an active, relevant account who engages can extend reach into their network. Tagging large accounts who never respond does almost nothing for distribution and looks desperate.
- Should I tag my company in every post?
- No. Repeated mechanical tagging of your own company looks promotional and dampens engagement. Tag the company when the post is genuinely about it, otherwise leave it out.
Related terms
Social proof
Visible evidence on a post that other people found it worthwhile: reactions, comments, shares, and who specifically engaged.
LinkedIn algorithm
The ranking system LinkedIn uses to decide which posts appear in which users' feeds.
Engagement rate
Engagements (reactions, comments, shares) divided by impressions, expressed as a percentage. A post-quality metric.
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