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How to find your writing voice on LinkedIn

You don't invent a writing voice. You already have one, in how you talk when you're not trying to sound professional. The work is getting it onto the page.

Teemu Puuska
Teemu Puuska, Co-founder··AI & authenticity·3 min read
How to find your writing voice on LinkedIn

A lot of advice about finding your writing voice is uselessly abstract. "Be authentic," people say. "Write like you talk." Useful as a goal, useless as instructions.

Here's the part nobody quite says plainly: you already have a voice. It's how you explain your work to a friend at dinner, the specific way you get annoyed about your industry, the phrases you reach for when you're not performing. The job isn't to develop a voice. The job is to stop hiding the one you have behind a layer of LinkedIn-professional varnish.

Why your voice disappears when you type

Something happens between your brain and the keyboard. You think a sharp, specific thought, and by the time it's typed it has become "In today's fast-paced business environment." The act of writing for an audience triggers a performance instinct, and the performance is always blander than the real thing.

You can watch this happen in real time. Record yourself explaining an idea out loud, then try to write the same idea cold. The spoken version is almost always better: more specific, more rhythmic, funnier, more sure of itself. The written version comes out hedged and stiff. It's the same person and the same idea, in two completely different voices.

The fastest way to find it

Talk first, write second. This single switch does more than any amount of trying to "develop your voice."

When you talk, the performance instinct doesn't kick in the same way. You use contractions and your real vocabulary, you backtrack and correct yourself, and you eventually land on the actual point. That texture is what makes writing sound human, and it's already sitting there in how you speak. The trick is to capture it before the keyboard sands it off.

In practice that means one of two things. Record a voice memo explaining your idea, then transcribe it and edit lightly, keeping your phrasing. Or use a tool built around talking that handles the interview and the cleanup for you. Either way, the raw material is your speech, not a blank document you're trying to fill in your "writing voice."

What to keep and what to cut

Spoken language needs some editing. You cut the filler, the false starts, the three attempts at the same sentence. What you keep is the good stuff: the specific example, the strong opinion, the way you naturally phrase the point.

The mistake is over-editing back into corporate. Once you've got the transcript, resist the urge to make it "sound more professional." Professional is usually just blander. If a sentence sounds like something you'd actually say to a smart colleague, leave it. If it sounds like a press release, that's the one to cut.

Your voice was never missing. It just lived in your mouth instead of your hands. Move the starting point from the keyboard to the conversation, and most of the problem solves itself.

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