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LinkedIn content strategy for CEOs

As CEO, you are the face of your company. Customers, candidates, and partners form opinions about your organization based on what you share publicly. Yet your calendar is wall-to-wall with board prep, leadership meetings, and strategic decisions, there's no slot labeled 'write a LinkedIn post.' The irony is that you have sharper perspectives than almost anyone in your organization, but no process to get them out of your head.

The LinkedIn challenge

  • •Your executive assistant manages your calendar down to the minute, but no one manages your thought leadership pipeline
  • •The marketing team drafts posts for you but they never sound like you, they read like corporate press releases
  • •You know your industry deeply but translating boardroom-level thinking into an engaging LinkedIn post feels like a different skill set
  • •Competitor CEOs are building massive followings and it's starting to impact talent acquisition and deal flow

How Edgar helps

Edgar replaces the blank page with a conversation. In a 10-15 minute voice call, you share your insights and stories. Edgar turns that conversation into polished LinkedIn posts in your authentic voice, no writing required.

Position yourself as an industry authority that media and conference organizers seek outAttract executive-level talent who want to work for a leader they respectBuild trust with prospective customers who research your company's leadership before buyingStrengthen investor and board confidence through visible market expertise

What to post about

  1. 1Leadership philosophy, how you make hard decisions and what guides your thinking
  2. 2Industry trends you're seeing firsthand from customer and board conversations
  3. 3Company culture, what you're building and why it matters to you personally
  4. 4Lessons from scaling, what works at 50 people that breaks at 500
  5. 5Strategic bets you're making and the reasoning behind them
  6. 6Reflections on your career path and what you'd tell your younger self

Example post

I stopped doing weekly all-hands meetings six months ago. Controversial, I know. Here's why: with 200+ people, they had become a one-way broadcast. People were multitasking. Questions dried up. Instead, I now do monthly deep-dives with each department, smaller groups, real conversation, actual questions. Engagement scores went up 15 points. Sometimes the best leadership move is killing the thing everyone assumes you should keep doing.

Tips for your LinkedIn presence

  • •Let your unique vantage point shine, you see things from the top that no one else in the company can share publicly
  • •Be willing to take a stance on industry issues, CEOs who share genuine opinions build audiences faster than those who stay neutral
  • •Use Edgar's voice conversations to capture your thinking after board meetings or strategy sessions while the insights are fresh
  • •Mix personal leadership stories with business insights, people follow CEOs to learn how they think, not what their company sells

Frequently asked questions

Related use cases

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LinkedIn content strategy for CMOs

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Ready to find your voice?

One conversation a week. That's all it takes.

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