Edgar writes your LinkedIn posts from a 10-minute weekly call. Talk once, post all week, in your own voice.
Try Edgar freeWhere Edgar is stronger
- +Works from a conversation, so you don't need a back catalog of long-form content to repurpose
- +Captures fresh ideas and stories by talking, not just reformatting what you've already published
- +LinkedIn-focused rather than spread across many channels
- +Voice match comes from your actual spoken words, not a style model trained on past posts
Where Lately is stronger
- +Excellent at turning one long asset into many social posts at volume
- +Brand voice model learns from your high-performing content and improves with analytics
- +Performance analytics feed back into what it generates
- +Strong for teams and employee advocacy at enterprise scale
Feature-by-feature comparison
| Feature | Edgar | Lately |
|---|---|---|
| Content creation method | Voice conversation with AI | Repurposes long-form content |
| Voice / speech input | Yes, 10-15 min weekly | No, you supply written or recorded assets |
| How it learns your voice | From your spoken words | Brand voice model from past content |
| Source material needed | Just a conversation | Existing long-form content |
| Platform focus | LinkedIn only | Multi-channel |
| Pricing | From $49/mo | $19 or $239/mo |
The verdict
Pick Lately if you publish long-form content regularly and want to atomize it into many social posts across channels. Pick Edgar if you'd rather talk through fresh ideas than repurpose old material, and LinkedIn is your focus. Lately scales existing content; Edgar creates new content from your voice. The real value tiers of Lately also jump to $239/mo, where Edgar stays at $49.
Edgar is ideal for
People who want fresh LinkedIn posts from a conversation, not a content archive
Lately is ideal for
Teams with long-form content to repurpose at scale
Frequently asked questions
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One conversation a week. That's all it takes.
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