Everything Edgar does

One weekly conversation, four capabilities behind every Edgar post. Voice sessions for the talking. Voice DNA so every draft sounds like you. ICP fit on every engager. Analytics that tie posts back to growth.

Edgar runs on four capabilities that connect into a single weekly loop. The conversation captures what you have to say. The voice profile shapes how it gets written. The ICP fit scoring tells you who actually engaged. The analytics close the loop with raw numbers per post. Each capability has its own page below.

How the four capabilities fit together

A weekly voice session feeds the writing layer. The writing layer references your voice profile so every draft sounds like the same person across weeks. When the drafts publish, the analytics layer pulls reactions, comments, and views back. The ICP layer scores every engager against the audience you care about, so reach numbers translate into buyer reach. The next session uses what you talked about, what landed, and what the ICP layer flagged as worth saying more about.

The loop matters more than any single capability. Plenty of tools do one of these well. The reason to use one tool for all four is that the output of each stage feeds the input of the next. A standalone analytics tool can show you what got reactions, but it can't act on that to shape next week's conversation. A standalone ghostwriter can write in your voice, but it can't see which posts pulled in actual buyers.

What each page covers

The voice page explains how a session runs from the user's side: what the agent asks, what happens when you go off-topic, what comes back, and how long the whole thing takes. The voice DNA page covers the writing profile: where it comes from, how to edit it, and why the second month of drafts reads more like you than the first. The ICP page covers buyer fit scoring: how Edgar calculates the percentage, what to do when it gets one wrong, and which plan includes it. The analytics page covers the metrics dashboard: refresh cadence, which numbers are tracked, and what's gated behind Pro.