Skip to main content
EdgarEdgar

LinkedIn content strategy for designers

Your portfolio shows your work, but LinkedIn tells your story. As a designer, you have a unique perspective on how products shape human behavior, how teams make decisions, and how to advocate for users in business-driven environments. Yet most designers treat LinkedIn as a resume backup rather than a platform for sharing the thinking behind their craft. The designers who post regularly build networks that lead to better roles, freelance opportunities, and speaking invitations that never appear on job boards.

The LinkedIn challenge

  • •LinkedIn is a text-heavy platform and your best work is visual — you feel like you're playing on someone else's home court
  • •Design case studies take hours to prepare, and you can't share most of your work due to NDAs and corporate confidentiality
  • •The design community is more active on platforms like Dribbble and Twitter — LinkedIn feels overly corporate and disconnected from creative culture

How Edgar helps

Edgar replaces the blank page with a conversation. In a 10-15 minute voice call, you share your insights and stories. Edgar turns that conversation into polished LinkedIn posts in your authentic voice, no writing required.

Attract inbound interest from companies looking for senior designers and design leadsBuild credibility as a design thinker that extends beyond your portfolioConnect with other designers and design leaders for mentorship, referrals, and collaborationOpen doors to conference speaking, workshop facilitation, and advisory opportunities

What to post about

  1. 1Design process — how you go from research to wireframe to final design and the decisions along the way
  2. 2User research insights — what you learn from observing real people use products
  3. 3Cross-functional collaboration — how you work with engineers and product managers to ship great experiences
  4. 4Design systems and scalability — building consistency across a growing product
  5. 5Career growth in design — navigating the IC vs. management track and finding your niche
  6. 6Design critiques and feedback culture — how you give and receive feedback that improves work

Example post

A PM asked me to 'just add a tooltip' to explain a confusing feature. I pushed back. If users need a tooltip to understand your interface, the interface has failed. We spent an extra day rethinking the flow. Removed two steps. Changed one label. No tooltip needed. Shipped it. Support tickets for that feature dropped 60% in the first week. The cheapest documentation is an interface that doesn't need it. Tooltips are band-aids. Design the wound closed instead.

Tips for your LinkedIn presence

  • •Write about the thinking behind designs, not just the visuals — LinkedIn rewards insight and storytelling over pretty images
  • •Share specific moments where you advocated for users against business pressure — these stories resonate deeply with the design community
  • •Pair your posts with a simple image or diagram when possible, but don't let visual perfection block you from posting text-only insights
  • •Talk to Edgar after design reviews or user research sessions when you have fresh observations about what you're learning

Frequently asked questions

Is LinkedIn worth it for designers when Dribbble and Behance exist?
They serve different purposes. Dribbble shows what you can make. LinkedIn shows how you think. Hiring managers, especially for senior roles, want to understand your decision-making process, not just see polished mockups. An active LinkedIn presence complements your portfolio and opens doors that portfolio-only platforms don't.
How do I share design work when most of it is under NDA?
Focus on the lessons, not the deliverables. You can discuss your process, the tradeoffs you navigated, and the outcomes you achieved without showing a single screen. 'We reduced onboarding drop-off by 35% by simplifying the signup flow from 5 steps to 2' tells a compelling story without revealing any proprietary design work.
What should designers post about besides design?
Cross-functional collaboration, career growth, user empathy, and the business impact of design decisions. The most followed designers on LinkedIn don't just post about typography and color theory — they post about how design connects to product strategy, engineering tradeoffs, and customer outcomes.

Related use cases

LinkedIn content strategy for product managers

Product managers sit on a goldmine of customer insights and strategy stories but rarely share them. Edgar turns your weekly product thinking into LinkedIn posts.

LinkedIn content strategy for software engineers

Software engineers have deep technical knowledge but find LinkedIn's format awkward for sharing it. Edgar turns your weekly reflections into authentic, career-building posts.

LinkedIn content strategy for freelancers

Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.

LinkedIn content strategy for engineering managers

Engineering managers have deep insights on team building and technical leadership but struggle to write posts. Edgar captures your thinking in a weekly conversation.

Ready to find your voice?

Talk once a week, post all week long. Edgar turns a single conversation into LinkedIn posts that sound exactly like you.