LinkedIn content for every role
Different roles face different LinkedIn challenges. Find your role below to see tailored content strategies, topic ideas, and an example post written for someone in your position.
Executives & founders
C-suite leaders and startup founders who need a visible LinkedIn presence to attract talent, investors, and partnerships — but rarely have time to write.
LinkedIn content strategy for startup founders
Startup founders know they should post on LinkedIn to attract investors and talent, but building a company leaves zero writing time. Edgar turns a weekly call into posts.
LinkedIn content strategy for CEOs
CEOs need a visible LinkedIn presence for recruiting and brand authority, but crafting posts between board meetings is unrealistic. Edgar handles it with one weekly call.
LinkedIn content strategy for CTOs
CTOs struggle to write LinkedIn posts that go beyond tech jargon and actually reach a business audience. Edgar turns your weekly thinking into posts that resonate.
LinkedIn content strategy for CMOs
CMOs champion content for their brand but neglect their own LinkedIn presence. Edgar helps you practice what you preach with posts from a quick weekly voice call.
LinkedIn content strategy for VPs of sales
VPs of sales tell their teams to social sell but rarely post themselves. Edgar turns your weekly sales insights into LinkedIn content that drives pipeline and attracts reps.
Managers & directors
Mid-level leaders responsible for teams and strategy who can grow their influence and attract better candidates by sharing what they learn on the job.
LinkedIn content strategy for engineering managers
Engineering managers have deep insights on team building and technical leadership but struggle to write posts. Edgar captures your thinking in a weekly conversation.
LinkedIn content strategy for product managers
Product managers sit on a goldmine of customer insights and strategy stories but rarely share them. Edgar turns your weekly product thinking into LinkedIn posts.
LinkedIn content strategy for marketing directors
Marketing directors run campaigns and teams all day but never market themselves. Edgar turns a 15-minute weekly call into LinkedIn posts that build your personal brand.
LinkedIn content strategy for sales managers
Sales managers coach reps all day but rarely share their expertise publicly. Edgar captures your sales leadership insights in a weekly call and drafts posts that attract talent.
LinkedIn content strategy for HR leaders
HR leaders shape company culture and talent strategy but rarely share that expertise on LinkedIn. Edgar turns your people insights into posts that attract talent and peers.
Individual contributors
Skilled practitioners who do the hands-on work and want to build professional credibility, expand their network, and open doors to new opportunities.
LinkedIn content strategy for software engineers
Software engineers have deep technical knowledge but find LinkedIn's format awkward for sharing it. Edgar turns your weekly reflections into authentic, career-building posts.
LinkedIn content strategy for designers
Designers think visually but LinkedIn is a text-first platform, making it feel like a poor fit. Edgar helps you articulate design thinking in posts that build your career.
LinkedIn content strategy for data scientists
Data scientists uncover insights daily but struggle to communicate them outside technical circles. Edgar turns your analytical thinking into LinkedIn posts that advance your career.
LinkedIn content strategy for account executives
Account executives know LinkedIn drives pipeline but struggle to post consistently between calls and demos. Edgar turns your weekly sales stories into posts that warm up prospects.
LinkedIn content strategy for financial analysts
Financial analysts translate numbers into strategy daily but rarely share that skill publicly. Edgar turns your analytical perspective into LinkedIn posts that accelerate your career.
Specialists & independents
Consultants, coaches, and freelancers who depend on inbound leads and personal brand to grow their business — LinkedIn is their primary sales channel.
LinkedIn content strategy for executive coaches
Executive coaches rely on thought leadership for client acquisition, but between sessions and admin, content creation stalls. Edgar generates posts from one weekly conversation.
LinkedIn content strategy for management consultants
Management consultants solve complex business problems but rarely share that expertise publicly. Edgar turns your weekly reflections into LinkedIn posts that attract clients and firms.
LinkedIn content strategy for recruiters
Recruiters live on LinkedIn but most only use InMail and job posts. Edgar helps you create thought leadership content that makes top candidates come to you instead.
LinkedIn content strategy for freelancers
Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.
LinkedIn content strategy for venture capitalists
VCs need deal flow and portfolio visibility, but writing LinkedIn posts between board meetings and pitch decks is tough. Edgar turns your weekly investing insights into content.
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Ready to find your voice?
Talk once a week, post all week long. Edgar turns a single conversation into LinkedIn posts that sound exactly like you.