LinkedIn content for every role

Founders post personal stake. Sales leaders post market observations. Marketing leaders post strategy and craft. Customer success post stories from the front line. Recruiters post hiring market and company culture. ICs post technical depth, project wins, and craft. Each of these has a recognizable shape, a recognizable cadence, and a recognizable failure mode when you copy a different role's playbook into your own.

The audience reading your posts already has a mental model of what someone in your role should be saying. A founder posting like a junior marketer feels off. A senior IC posting like a CEO feels off. The strongest content sits comfortably inside what your role gives you license to say, then pushes one level deeper than your peers are willing to go.

The directory below is grouped into categories: founders and executives, sales and revenue, marketing and brand, product and engineering, operations and customer success, recruiting and talent, and individual contributors across functions. Each role page has a tailored content strategy, the topic ideas that actually pull in views and replies, an example post written specifically for that role, and the common mistakes to avoid.

If you're in a hybrid role (a founding engineer, a sales-engineer, a head of growth wearing a CMO and CRO hat), pick the closest role page as a baseline and then borrow from the adjacent one. Edgar's voice profile is the same idea: start from the role pattern, then sharpen toward the specific person.

Three lenses, three different questions. Role asks what seat you sit in. Use case asks what job you're trying to do. Industry asks what world you operate in. They overlap. A head of sales (role) at a SaaS company (industry) trying to build pipeline (use case) gets value from looking at all three pages. The role page tells you what your peers post; the use case page tells you how to translate posts into pipeline; the industry page tells you what your buyers already know.