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LinkedIn for lawyers and attorneys

Legal work comes from reputation and referrals, and increasingly both form online. A general counsel choosing outside counsel, or a peer deciding who to refer a matter to, often looks you up first. Between billable hours and client demands, though, sitting down to write a LinkedIn post lands at the bottom of every lawyer's list.

The LinkedIn challenge

  • •Every hour reads as billable in your mind, so an hour spent writing feels like an hour lost
  • •You worry about saying something that could be taken as legal advice or as a position you'll regret
  • •Your expertise is deep but niche, and translating it into something readable feels like extra work
  • •Referrals drive your practice, and the lawyers and clients who could send them rarely see you online

How Edgar helps

Edgar replaces the blank page with a conversation. In a 10-15 minute voice call, you share your insights and stories. Edgar turns that conversation into polished LinkedIn posts in your authentic voice, no writing required.

Build a reputation that brings referrals from peers and past clientsEstablish authority in your practice area so the right matters come to youStay visible to general counsel and business owners who choose outside counselAttract better-fit clients instead of whoever finds you through search

What to post about

  1. 1Plain-language explainers of a legal change that affects your clients' industry
  2. 2What you wish clients knew before they got into a dispute or signed a deal
  3. 3Lessons from an anonymized matter about what went right or wrong
  4. 4How you think about a recurring legal question, without giving specific advice
  5. 5The human side of the work and why a particular area of law matters to you
  6. 6Practical risk-reduction tips business owners can act on today

Example post

A founder called me after signing a term sheet, asking me to just paper it up. Reading it, I found a liquidation preference that would have cost them millions in a good outcome. They had skipped a lawyer to save a few thousand dollars on the term sheet. We renegotiated, and the founder later told me it was the best legal money they ever spent. The cheapest time to call a lawyer is almost always before you sign. Hardly anyone does.

Tips for your LinkedIn presence

  • •Translate rather than lecture, the lawyers who stand out explain the law in plain language a business owner can act on
  • •Avoid anything that reads as specific legal advice or commentary on active matters, keep it general and educational
  • •Show judgment through anonymized lessons, that's what makes prospects trust you with something important
  • •Dictate the lesson from a matter as a voice note and let Edgar turn it into a post that protects confidentiality and your voice

Frequently asked questions

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