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LinkedIn post ideas about building in public

Building in public turns your startup journey into content. By sharing real numbers, decisions, and challenges as they happen, you build an audience of people invested in your story — potential customers, hires, and collaborators who root for your success.

6 post ideas to try

  1. 1Share your actual revenue or key metrics for this month with context on what drove the numbers.
  2. 2Describe a decision you're currently wrestling with and invite your audience to weigh in.
  3. 3Write about a feature you just shipped and the behind-the-scenes of how it went from idea to launch.
  4. 4Tell the story of this week's biggest challenge and how you're approaching it.
  5. 5Share what you learned from your last customer conversation — the raw, unfiltered insight.
  6. 6Describe the process of prioritizing your next quarter and what made the cut versus what didn't.

Example hooks to grab attention

“Month 8 update: $12K MRR, 3 churned customers, and one decision that's keeping me up at night.”
“I'm building this in public so here's the truth: last week was terrible. Here's exactly what happened.”

Tips for writing about this topic

  • •Consistency matters more than polish. A weekly update with real numbers builds trust faster than monthly essays.
  • •Share the lows alongside the highs. Build-in-public loses its power if you only share good news.
  • •Ask your audience for input. 'Should we build A or B?' posts generate engagement and useful feedback simultaneously.

Recommended post formats

behind the scenesdata backedpoll starter

Frequently asked questions

How much should I share when building in public?
Share enough to be genuinely useful to someone in your shoes. Revenue trends, growth rates, and strategic decisions are valuable. Confidential customer details and competitive secrets are not.
Will competitors use my public information against me?
In practice, the benefits (audience, trust, accountability, feedback) far outweigh the competitive risk. Most competitors are too focused on their own problems to exploit your transparency.
What if the numbers aren't impressive?
Early-stage numbers are interesting because of the trajectory, not the magnitude. Going from $0 to $1K MRR is a more compelling story than $1M to $1.1M for most audiences.

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