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How to write a behind the scenes LinkedIn post

100–200 words

Behind the scenes posts satisfy a universal curiosity: people want to know how things actually work. By showing the unglamorous reality of your process, workspace, or decision-making, you build trust and differentiate yourself from competitors who only show the polished output. These posts work especially well for founders, freelancers, and creators whose audiences are curious about the craft.

How to structure this post

  1. 1Set the scene with one sentence that tells readers what they're looking at. "Here's how I actually plan my content for the week" or "This is what launching a product looks like behind closed doors."
  2. 2Walk through the real process, including the messy parts. Mention the tools, habits, workarounds, and imperfections.
  3. 3Include at least one surprising or counterintuitive detail — something readers wouldn't expect.
  4. 4Explain why you do it this way. Connect the process to a result or principle.
  5. 5Close with a question or invitation for others to share their own process.

When to use this format

  • •When your audience frequently asks "how do you do X?" and you want to answer in a way that feels generous and authentic.
  • •When you've developed a process or system that others in your field would find useful or refreshing.
  • •When you want to humanize your brand by showing the imperfect reality behind your professional output.

Example posts

Here's how I actually write a client proposal (it's less polished than you'd think): Step 1: I re-read the discovery call notes and highlight the three biggest problems the client mentioned. Step 2: I open a Google Doc and write the messiest possible first draft. No formatting, no wordsmithing. Just the core argument for why we're the right fit. Step 3: I walk away for at least two hours. Sometimes overnight. Step 4: I come back and restructure it into three sections: the problem, our approach, and the investment. Step 5: I read it out loud. If any sentence sounds like something a robot would write, I rewrite it. Total time: about 90 minutes of actual work spread across a day. The biggest thing I've learned: proposals that sound like you're talking to the client outperform proposals that sound like corporate documents. Every time. What does your proposal process look like?

People ask how I stay consistent posting on LinkedIn. Here's the honest answer: Every Sunday night I spend 20 minutes with my notes app. During the week I jot down anything interesting — client conversations, articles I disagreed with, mistakes I made, things I learned. By Sunday I usually have 5-8 rough ideas. I pick the three strongest ones and write a one-sentence summary for each. Monday morning I turn one into a full post. Tuesday I do the second. Wednesday the third. Thursday and Friday I rest. That's it. No content calendar. No fancy tools. No batching 30 posts in one weekend. The secret nobody talks about: most of my best posts come from things I noticed on Tuesday afternoon, not from strategic brainstorming sessions. Pay attention to your week and the content writes itself.

Topic ideas for this format

  • •Your actual daily or weekly routine, including the parts that aren't optimized
  • •How you make a key business decision from start to finish
  • •The tools and systems you use and why you chose them over popular alternatives
  • •What the first hour of your workday really looks like

Tips for this format

  • •Include the imperfections. A behind-the-scenes post that makes everything look effortless defeats the purpose. Mention the workarounds, the things that don't work, and the parts you're still figuring out.
  • •Be specific about tools, times, and steps. Vague process descriptions ("I brainstorm, then I refine") aren't interesting. Specific ones ("I open a Google Doc and set a 15-minute timer") are.
  • •End with your process, not someone else's. Resist the urge to prescribe your method as the right way. Frame it as "here's what works for me" and invite others to share theirs.

Frequently asked questions

What if my process isn't that interesting?
Your process is more interesting than you think, precisely because it's yours. People are fascinated by the specifics of how others work, even if the work itself is ordinary. A detailed look at how you organize your inbox can be compelling if the details are specific and honest.
Should I include photos or screenshots?
If you have them, yes. A photo of your actual workspace, a screenshot of your messy notes app, or a whiteboard sketch adds credibility and makes the post feel more real. But strong writing can carry a behind-the-scenes post without visuals too.
How do I avoid giving away too much of my process to competitors?
Share the what and the why, not the proprietary how. For example, you can say "we use a specific scoring rubric to evaluate prospects" without sharing the rubric itself. Most of the time, though, sharing your process generously builds more trust than it costs you in competitive advantage.

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