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LinkedIn post ideas about company values

Most companies have values on a wall. Few live them in tough moments. Posts about values in action — or the gap between stated and practiced values — generate engagement because everyone has experienced the disconnect.

6 post ideas to try

  1. 1Describe a moment when your company's values were tested and what the decision revealed about the culture.
  2. 2Share the company value you thought was just marketing until you saw it enforced in a real decision.
  3. 3Write about the gap you've seen between stated values and actual behavior and what you did about it.
  4. 4Tell the story of creating or revising your company's values and what the process taught you.
  5. 5Share the value your team lives by that isn't on any official list.
  6. 6Describe how you interview for values alignment without falling into 'culture fit' bias.

Example hooks to grab attention

Our company value is 'customers first.' Then we had to choose between a $500K client and doing the right thing. Here's what happened.
The most important company value at my last job wasn't on the wall. It was: 'Don't bring problems to leadership.'

Tips for writing about this topic

  • Contrast stated versus lived values. The gap is where the interesting story lives.
  • Use a specific decision or moment as the backbone. Abstract values discussion is forgettable.
  • Don't only write about good examples. Stories of values failing are equally powerful and more honest.

Recommended post formats

Frequently asked questions

Can I write about my company's values critically?
Focus on the systemic challenge of living values, not on attacking your employer. 'Why values are hard to maintain at scale' is thought leadership. 'My company is hypocritical' is venting.
How do I make values content interesting?
Attach it to a specific story with stakes. 'We value transparency' is boring. 'We had to tell a client the truth about a mistake that would cost us the account' is gripping.
What if my company doesn't have formal values?
Write about the unwritten values — every company has them. 'The values nobody put on a slide but everyone knows' is often more honest and interesting content.

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