LinkedIn post ideas about company values
Most companies have values on a wall. Few live them in tough moments. Posts about values in action — or the gap between stated and practiced values — generate engagement because everyone has experienced the disconnect.
6 post ideas to try
- 1Describe a moment when your company's values were tested and what the decision revealed about the culture.
- 2Share the company value you thought was just marketing until you saw it enforced in a real decision.
- 3Write about the gap you've seen between stated values and actual behavior and what you did about it.
- 4Tell the story of creating or revising your company's values and what the process taught you.
- 5Share the value your team lives by that isn't on any official list.
- 6Describe how you interview for values alignment without falling into 'culture fit' bias.
Example hooks to grab attention
“Our company value is 'customers first.' Then we had to choose between a $500K client and doing the right thing. Here's what happened.”
“The most important company value at my last job wasn't on the wall. It was: 'Don't bring problems to leadership.'”
Tips for writing about this topic
- •Contrast stated versus lived values. The gap is where the interesting story lives.
- •Use a specific decision or moment as the backbone. Abstract values discussion is forgettable.
- •Don't only write about good examples. Stories of values failing are equally powerful and more honest.
Recommended post formats
Frequently asked questions
- Can I write about my company's values critically?
- Focus on the systemic challenge of living values, not on attacking your employer. 'Why values are hard to maintain at scale' is thought leadership. 'My company is hypocritical' is venting.
- How do I make values content interesting?
- Attach it to a specific story with stakes. 'We value transparency' is boring. 'We had to tell a client the truth about a mistake that would cost us the account' is gripping.
- What if my company doesn't have formal values?
- Write about the unwritten values — every company has them. 'The values nobody put on a slide but everyone knows' is often more honest and interesting content.
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