Independent consultants, boutique partners, and advisors selling expertise.
Consultants on LinkedIn are mostly writing to demonstrate the depth of expertise they want to be hired for. The audience is prospective clients evaluating credibility, peers who refer work, and former colleagues who become buyers. The reader needs to leave each post with a sharper sense of what the consultant actually knows.
What to write about
- +Specific case studies (anonymized) with the actual decision and outcome
- +Frameworks the consultant has built or adapted, applied to a real situation
- +Honest takes on industry trends others are publishing about
- +Mistakes the consultant sees clients make repeatedly
- +Behind-the-scenes of how the consultant works (engagement structure, pricing, scoping)
- +Counter-takes to popular consulting advice when the consultant has evidence
Example posts
- A client asked me to validate a $2M product expansion. I told them no after 6 hours of research. Here is what changed my mind.
- Three quarters into a transformation engagement, we killed half the workstreams. The biggest predictor of success was admitting which initiatives were not working.
- Pricing my first consulting engagement at $25k taught me something I still apply at $200k: the price is not the price.
What to avoid
- −Writing about "leadership" or "strategy" generically instead of the consultant's specific niche.
- −Treating LinkedIn as a billboard rather than a conversation, which limits engagement and inbound interest.
- −Posting client outcomes without the texture of why or how, which reads as resume rather than insight.
- −Ignoring the comments and DMs that follow good posts, which is where the actual deal flow happens.
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