Founders, partners, and senior creatives at marketing, design, and creative agencies.
Agency leaders on LinkedIn are writing for prospective clients (operators and marketing leaders looking for partners), other agency operators (who refer work and benchmark practices), and talent (creatives evaluating where they want to work). The reader is looking for evidence of taste, judgment, and how the agency thinks.
What to write about
- +Behind-the-scenes of a current project (process, decisions, trade-offs)
- +Strong opinions on agency practice and craft
- +Honest case studies with the messy parts kept in
- +Recruiting and team-building philosophy
- +What the agency turned down and why
- +Pricing, scoping, and engagement structure perspectives
Example posts
- We turned down a $200k retainer last week. The brief asked for execution; the client needed strategy. Wrong fit.
- Six months into a brand redesign, I killed the top option and shipped the third. Here is the slide that changed my mind.
- We hire by sample work, not portfolio. The first time we did this we missed three obvious finalists. The second time we hired better than we ever had.
What to avoid
- −Posting only finished case studies, which reads as portfolio dumping rather than thinking.
- −Avoiding controversy or strong opinions, which makes the agency invisible in a crowded category.
- −Treating LinkedIn as a place to repost work that lives elsewhere, missing the platform's appetite for native, in-progress thinking.
- −Letting the agency account post bland updates while the founders post nothing personal, which is where the actual brand lives.
Last updated:
Frequently asked questions
Roles in this industry
LinkedIn content strategy for freelancers
Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.
LinkedIn content strategy for marketing directors
Marketing directors run campaigns and teams all day but never market themselves. Edgar turns a 15-minute weekly call into LinkedIn posts that build your personal brand.
LinkedIn content strategy for designers
Designers think visually but LinkedIn is a text-first platform, making it feel like a poor fit. Edgar helps you articulate design thinking in posts that build your career.
Other b2b and professional services
Ready to find your voice?
One conversation a week. That's all it takes.
Get 3 posts that sound like you