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Weekly LinkedIn posts from a 15-minute call

Short answer

One 10-15 minute weekly call with an AI agent produces 3-6 LinkedIn posts written in your voice for the week ahead.

Busy founders, operators, and consultants who want a defensible weekly LinkedIn content cadence without spending an hour a day writing.

The unit of work behind a voice-first LinkedIn cadence is one short weekly call. On a Pro plan, a single 15-minute conversation produces 6 LinkedIn post drafts; on Starter, a 10-minute conversation produces 3. Over a month, the math works out cleanly: 40 to 60 minutes of talking, a few minutes of review per week, and 12 to 24 published posts. Compare that to the typical alternative: a daily 30 minute writing block that nobody sustains, or a generic AI tool that requires the user to type the prompt and edit the output for every post. The point of the weekly call is not just time saved, it is that the call is a calendar event rather than a habit. Calendar events get kept more reliably than habits do, which is why founders who tried daily writing in January are usually back at zero posts per week by April.

How it works

  1. 1A recurring weekly slot lives on your calendar, typically 15 minutes on a Monday or Tuesday.
  2. 2The AI voice agent runs a structured interview at the scheduled time: open questions about your week, customer conversations, decisions, and opinions worth sharing.
  3. 3Within an hour of the call ending, 3 to 6 post drafts are ready in your dashboard, each with a suggested publication date.
  4. 4You spend a few minutes reviewing the drafts: read, edit any rough lines, refine via chat for the ones that need a structural change, schedule each one.
  5. 5Posts publish on the dates you set. Users typically schedule a Monday, Wednesday, and Friday cadence; the dashboard suggests a default schedule you can override.

Why voice, not text

  • +A calendar event happens whether you feel like it or not. A daily writing habit happens only when motivation, time, and a clear head all overlap. Calendar wins on consistency.
  • +Talking through a week takes less effort than writing through one. Many founders can talk for 15 minutes about their week without preparation; few can write three good posts about it.
  • +The 60 minute monthly time investment shows up on your calendar, not as guilt about the writing you did not do. Quantified effort beats open-ended effort.
  • +Output scales with one decision (Starter or Pro), not with how much time you carve out. The number of posts per week is the plan, not the willpower.

Example post

Did the math on my LinkedIn content this quarter. 13 weekly calls, average 12 minutes each. Posts published: 51. That works out to about 3 minutes of talking per published post, plus a few minutes of review on each one. The version of me that was writing posts in 2024 was spending 30 minutes per post and shipping six per quarter.

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Frequently asked questions

What is the difference between Starter and Pro?
Starter produces 3 posts from a 10-minute weekly session for $85 per month. Pro produces 6 posts from a 15-minute session for $150 per month. Same workflow, double the output. Pro is the right tier for founders aiming for a 5 to 6 post per week cadence.
Can I do two sessions in the same week?
Currently sessions are one per week per plan. Two sessions in seven days produces too much overlapping content from the same week of work; the system is designed for one weekly cadence to avoid that.
What if I want more than 6 posts a week?
Voice sessions cap at 6 posts on Pro. If you want additional posts, the dashboard includes a text editor with a variety of tools.
How does Edgar avoid repeating topics from previous calls?
Edgar deduplicates topics across recent sessions so the same story does not get drafted twice. If you genuinely want to revisit a topic, mention it explicitly during the call and the agent will route it through.

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