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EdgarEdgar

LinkedIn for agency owners

Agencies grow on reputation and referrals, and the founder's personal brand is often the agency's best lead source. Prospects want to know the person behind the work before they hire. The cruel irony is that the better the agency does, the more client work buries the owner, and their own marketing is the first thing to slip.

The LinkedIn challenge

  • •You tell clients to invest in content, then never find time to do it for yourself
  • •Client work always comes first, so your own pipeline dries up exactly when you get busy
  • •You have strong opinions about your craft and no time to write them down
  • •New business comes from referrals you can't control instead of inbound you can

How Edgar helps

Edgar replaces the blank page with a conversation. In a 10-15 minute voice call, you share your insights and stories. Edgar turns that conversation into polished LinkedIn posts in your authentic voice, no writing required.

Generate inbound leads so growth doesn't depend on referrals you can't controlBuild a personal brand that becomes the agency's best sales assetShow how you think so prospects trust you before the first callAttract better clients and better hires who already buy into your approach

What to post about

  1. 1Strong opinions about your craft that show how you think
  2. 2Anonymized client results and the strategy behind them
  3. 3Behind-the-scenes of how your agency actually works
  4. 4Lessons from a project that went sideways and what you changed
  5. 5Hiring and culture decisions that shaped the agency
  6. 6Honest takes on your industry that peers and prospects both want to read

Example post

We lost a six-figure client because we over-delivered on scope and under-communicated on timeline. They were happy with the work and frustrated by the surprises, which taught me that clients fire you over uncertainty as often as over quality. We rebuilt our whole onboarding around setting expectations every week. I posted the lesson, awkward as it was, and two prospects reached out saying that honesty was exactly why they wanted to work with us.

Tips for your LinkedIn presence

  • •Share strong opinions about your craft, prospects hire the agency with a clear point of view over the safe generalist
  • •Post anonymized results with the thinking behind them, not just the screenshots
  • •Protect your own marketing time the way you protect a client's, or it will always lose to client work
  • •Batch a week of posts from one Edgar conversation so your pipeline doesn't dry up when you get busy

Frequently asked questions

Related use cases

LinkedIn content strategy for freelancers

Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.

LinkedIn content strategy for CMOs

CMOs champion content for their brand but neglect their own LinkedIn presence. Edgar helps you practice what you preach with posts from a quick weekly voice call.

LinkedIn content strategy for marketing directors

Marketing directors run campaigns and teams all day but never market themselves. Edgar turns a 15-minute weekly call into LinkedIn posts that build your personal brand.

LinkedIn content strategy for management consultants

Management consultants solve complex business problems but rarely share that expertise publicly. Edgar turns your weekly reflections into LinkedIn posts that attract clients and firms.

Ready to find your voice?

One conversation a week. That's all it takes.

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Get 3 posts that sound like you