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LinkedIn content strategy for CMOs

You spend your days building content strategies for your company's brand, but your own LinkedIn profile is an afterthought. It's the marketer's paradox — you know exactly how valuable a strong personal presence is, yet you can't seem to find time for your own. The truth is, a CMO with a strong LinkedIn following amplifies every campaign, attracts better marketing talent, and builds credibility that a company page simply can't replicate.

The LinkedIn challenge

  • •You oversee content for your entire brand but haven't posted on your own LinkedIn in weeks — the cobbler's children have no shoes
  • •Every post you write gets over-edited in your head because you hold yourself to a higher standard than anyone else on the marketing team
  • •Your company's marketing content is polished and on-brand, but your personal posts need to be more human and less corporate — a tonal shift that's hard to execute
  • •You're expected to be the public face of your company's marketing philosophy but struggle to share original thinking outside of conference keynotes

How Edgar helps

Edgar replaces the blank page with a conversation. In a 10-15 minute voice call, you share your insights and stories. Edgar turns that conversation into polished LinkedIn posts in your authentic voice, no writing required.

Attract senior marketing talent who want to work under a thought leaderBuild speaking and advisory opportunities that elevate both you and your brandGenerate inbound partnership and vendor conversations on favorable termsDemonstrate marketing leadership to your board and CEO through visible industry influence

What to post about

  1. 1Marketing strategies that actually moved the needle — with real numbers and context
  2. 2The evolving role of the CMO and how the job has changed in the last five years
  3. 3Behind-the-scenes looks at campaigns — what you tested, what failed, what surprised you
  4. 4Your take on marketing trends — AI, brand vs. performance, community building
  5. 5Lessons from building and leading marketing teams across different company stages
  6. 6The relationship between marketing and sales — what works and what creates friction

Example post

Our biggest marketing win this year wasn't a campaign. It was killing one. We'd been running a webinar series for 18 months. Decent attendance, decent leads. But when I looked at pipeline attribution, those leads converted at half the rate of organic search leads — and cost 4x more to generate. We reallocated the entire webinar budget to SEO and content. Pipeline improved by 30% within two quarters. Sometimes the bravest marketing decision is stopping something that looks fine on the surface.

Tips for your LinkedIn presence

  • •Share the strategy behind the strategy — your audience wants to know how a CMO thinks, not just what campaigns you ran
  • •Be honest about what didn't work — marketers who share failures with lessons learned build more trust than those who only share wins
  • •Post your genuine opinions on marketing trends — a CMO sitting on the fence isn't interesting to follow
  • •Use your weekly Edgar conversation right after your leadership meeting when you have fresh perspectives on what's working and what's not

Frequently asked questions

Should a CMO's personal LinkedIn compete with their company page?
They should complement each other. Your company page shares product news and brand content. Your personal page shares the thinking behind the marketing — the strategy, the leadership lessons, the industry perspective. In practice, a CMO with an active personal presence drives more engagement than most company pages.
How do I find time for LinkedIn when I'm managing an entire marketing org?
That's exactly the problem Edgar solves. Instead of carving out writing time, you talk to Edgar for 15 minutes during your commute or between meetings. Edgar turns that conversation into 2-3 ready-to-post drafts. You review on your phone, approve, and they go out.
What metrics should a CMO track on their personal LinkedIn?
Focus on profile views from your target audience (talent, partners, media), DM quality (inbound opportunities), and follower growth rate. Vanity metrics like likes matter less than whether the right people are seeing and engaging with your content.

Related use cases

LinkedIn content strategy for CEOs

CEOs need a visible LinkedIn presence for recruiting and brand authority, but crafting posts between board meetings is unrealistic. Edgar handles it with one weekly call.

LinkedIn content strategy for marketing directors

Marketing directors run campaigns and teams all day but never market themselves. Edgar turns a 15-minute weekly call into LinkedIn posts that build your personal brand.

LinkedIn content strategy for startup founders

Startup founders know they should post on LinkedIn to attract investors and talent, but building a company leaves zero writing time. Edgar turns a weekly call into posts.

LinkedIn content strategy for VPs of sales

VPs of sales tell their teams to social sell but rarely post themselves. Edgar turns your weekly sales insights into LinkedIn content that drives pipeline and attracts reps.

Ready to find your voice?

Talk once a week, post all week long. Edgar turns a single conversation into LinkedIn posts that sound exactly like you.