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LinkedIn post ideas about losing deals

Nobody posts about the deals they lost. That's exactly why you should. Lost-deal stories are uniquely honest content that breaks the LinkedIn pattern of only sharing successes. They're also deeply educational for any professional who sells.

6 post ideas to try

  1. 1Share the biggest deal you ever lost and the specific moment it slipped away.
  2. 2Describe the post-mortem conversation with a lost prospect that taught you what you were actually doing wrong.
  3. 3Write about the deal you lost to a competitor and what they did better, frankly.
  4. 4Tell the story of a deal you lost because you were too focused on selling instead of listening.
  5. 5Share what your win/loss ratio taught you about where you need to improve versus where you're strong.
  6. 6Describe the deal you lost that was actually a blessing, the client would have been wrong for you.

Example hooks to grab attention

“I lost a $400K deal because of a single sentence in a follow-up email. I've never made the same mistake.”
“The prospect said: 'You were our first choice until the final meeting.' I asked what changed. The answer haunts me.”

Tips for writing about this topic

  • •Be genuinely vulnerable. Half-hearted loss stories that conclude with 'but it all worked out' miss the point.
  • •Share what you'd do differently. The retrospective analysis is where the value lives for your audience.
  • •Don't blame the prospect. The strongest lost-deal posts are the ones where you own the failure.

Recommended post formats

vulnerability posthook story lessonmicro story

Frequently asked questions

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