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LinkedIn post ideas about cold outreach

Everyone has an opinion about cold outreach, and almost everyone has been on the receiving end of terrible messages. Posts that share what actually works (and what makes people hit delete) generate massive engagement from both sellers and buyers.

6 post ideas to try

  1. 1Share the cold message that got the highest response rate you've ever seen and break down exactly why it worked.
  2. 2Describe the worst cold outreach you ever received and what it teaches about what not to do.
  3. 3Write about the A/B test in your outreach that produced a surprising winner.
  4. 4Tell the story of the deal that started with a cold message you almost didn't send.
  5. 5Share your framework for researching a prospect in under 5 minutes before reaching out.
  6. 6Describe the follow-up cadence that works without crossing the line into annoying.

Example hooks to grab attention

“I get 50+ cold DMs a week on LinkedIn. I replied to exactly one last month. Here's what made it different.”
“We tested 12 different cold email subject lines. The winner had zero buzzwords and felt like a text from a friend.”

Tips for writing about this topic

  • •Share real messages (anonymized if needed). Concrete examples of good and bad outreach are 10x more useful than abstract principles.
  • •Write from the recipient's perspective sometimes, 'here's what I see in my inbox' posts are eye-opening for salespeople.
  • •Include the numbers. Open rates, response rates, conversion rates. Data makes outreach content credible.

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