Educators, course creators, corporate trainers, and leaders at training providers.
People in education and training sell transformation, which is hard to prove in advance. Their LinkedIn audience splits between individual learners deciding whether to enroll and institutional buyers (L&D leaders, schools, companies) deciding whether to contract them. Both want evidence of expertise and results before they commit budget or time.
What to write about
- +Teach one useful idea in full, the way you would in a lesson
- +Student and client results, with the method that produced them
- +Common mistakes learners make in your subject and how to fix them
- +Your point of view on how your field should be taught
- +Behind-the-scenes of designing a program or curriculum
- +The reasoning behind what you include and what you cut
Example posts
- A student told me my course wasn't worth it halfway through. They were right, for them: they needed the advanced track, not the fundamentals. I moved them, and they finished. Sometimes the best thing you can sell someone is the program you weren't planning to.
- Here's the exact framework I teach in week one, free. If it helps you, the course goes ten layers deeper. If it's all you needed, great.
- Corporate training fails when it's a one-day event. We restructured ours into five 90-minute sessions over five weeks, and completion and retention both jumped.
What to avoid
- −Hard-selling enrollment instead of teaching, which makes the audience tune out.
- −Hiding the actual teaching behind a paywall, so prospects can't judge quality.
- −Vague transformation claims with no concrete method or result behind them.
- −Talking only to learners and ignoring the institutional buyers who hold real budget.
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