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EdgarEdgar

LinkedIn for networking

Networking on LinkedIn gets a bad reputation because much of what shows up under that banner is performative connecting and pitch-flavored DMs. Genuine networking via LinkedIn is quieter and slower: it is sustained engagement with a specific group of people whose work you actually find interesting, over a period of time long enough that the relationship survives a job change or a moment of need.

Goal

Build the kind of professional relationships that lead to genuine opportunities, referrals, and trust over years.

Anyone whose career or business depends on the strength and breadth of their professional network: founders, salespeople, consultants, executives, recruiters.

What to write about

  • +Substantive comments on the posts of people whose work you respect, treated as conversation rather than visibility hacking.
  • +Public credit and citation when someone else's idea shaped your thinking.
  • +Sharing other people's work with your own commentary, which builds reputation as a generous reader.
  • +Personal posts that give context about who you are and how you think, so connections feel like they actually know you.
  • +Direct DMs that reference specific posts or shared interests, never with a pitch attached on the first message.

Example post

I have been quietly engaging with the same 30 LinkedIn accounts for two years. Today three of them came together for a project that has nothing to do with anything I posted, but everything to do with the fact that we had been reading each other's work the whole time.

How to know it's working

  • →Connections you have not met in person reach out for genuinely substantive conversations.
  • →Referrals and intros happen organically because connections remember what you do.
  • →Your DMs become conversations with peers rather than inbound pitches.
  • →When you announce something (a new role, a launch, a question), the right people see it without you tagging them.
  • →You can call on connections for help and have it actually work, not only be polite.

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Frequently asked questions

Roles where this matters

LinkedIn content strategy for account executives

Account executives know LinkedIn drives pipeline but struggle to post consistently between calls and demos. Edgar turns your weekly sales stories into posts that warm up prospects.

LinkedIn content strategy for executive coaches

Executive coaches rely on thought leadership for client acquisition, but between sessions and admin, content creation stalls. Edgar generates posts from one weekly conversation.

LinkedIn content strategy for startup founders

Startup founders know they should post on LinkedIn to attract investors and talent, but building a company leaves zero writing time. Edgar turns a weekly call into posts.

LinkedIn content strategy for freelancers

Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.

Related use cases

LinkedIn for hiring

Attract qualified candidates to roles by demonstrating publicly what working at the company is actually like.

LinkedIn for career switching

Build credibility for a new role or industry on LinkedIn before or during a career pivot, so hiring managers see you as a serious candidate.

LinkedIn for employer branding

Make strong candidates want to work with you before you ever open a role, by showing what the company is actually like to build inside.

Ready to find your voice?

One conversation a week. That's all it takes.

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