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LinkedIn for career switchers

Career switching is harder than it should be because hiring managers struggle to evaluate candidates outside their pattern. LinkedIn lets a candidate change the pattern: by writing publicly about the new role or industry for 6-12 months before applying, the candidate arrives at interviews with evidence of their fit rather than a resume that reads as off-pattern. The mechanism is well-known to recruiters and harder to fake than it looks.

Goal

Build credibility for a new role or industry on LinkedIn before or during a career pivot, so hiring managers see you as a serious candidate.

Mid-career professionals planning a function change (e.g., engineering to PM), industry change (e.g., consulting to operating), or both.

What to write about

  • +Publicly studying the new role or industry by reading and commenting on the work of established voices.
  • +Translating your existing experience into terms that matter in the target field.
  • +Reflective posts on what your previous role taught you that transfers, written in the target field's vocabulary.
  • +Honest beginner-perspective posts on how the new field works, which can be more interesting to insiders than expert posts.
  • +Building a small body of work (analyses, frameworks, case studies) that shows competence in the new field.

Example post

Six months ago I started writing about product management while still working as an engineer. Yesterday I closed an offer for a senior PM role at a company I had been quietly engaging with on LinkedIn for the entire time.

How to know it's working

  • →People in the target field engage with your posts and start treating you as a peer.
  • →Recruiters in the new field reach out without you applying.
  • →Hiring managers in the target field reference your posts during interviews.
  • →Your network shifts to include more people in the target role or industry.
  • →Conversations at events and online assume the new identity, not the old one.

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Frequently asked questions

Roles where this matters

LinkedIn content strategy for software engineers

Software engineers have deep technical knowledge but find LinkedIn's format awkward for sharing it. Edgar turns your weekly reflections into authentic, career-building posts.

LinkedIn content strategy for product managers

Product managers sit on a goldmine of customer insights and strategy stories but rarely share them. Edgar turns your weekly product thinking into LinkedIn posts.

LinkedIn content strategy for designers

Designers think visually but LinkedIn is a text-first platform, making it feel like a poor fit. Edgar helps you articulate design thinking in posts that build your career.

LinkedIn content strategy for freelancers

Freelancers need a steady pipeline of inbound leads, but creating LinkedIn content between client projects is exhausting. Edgar turns a weekly call into posts that sell for you.

Related use cases

LinkedIn for hiring

Attract qualified candidates to roles by demonstrating publicly what working at the company is actually like.

LinkedIn for networking

Build the kind of professional relationships that lead to genuine opportunities, referrals, and trust over years.

LinkedIn for employer branding

Make strong candidates want to work with you before you ever open a role, by showing what the company is actually like to build inside.

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