LinkedIn use cases
The goal you're trying to accomplish on LinkedIn shapes what to write about. These pages cover the use cases that come up most often, with concrete patterns for each.
Growth and demand
Use cases where the goal is to attract attention, demand, or trust at scale.
LinkedIn for thought leadership
Build a reputation as a credible voice on a specific topic so peers and prospects cite you when discussing it.
LinkedIn for fundraising
Build the investor-facing surface that supports a current or upcoming fundraise: visibility, credibility, and warm intros.
LinkedIn for inbound sales
Generate inbound buyer interest by writing content that demonstrates understanding of the buyer's problem, well before any direct outreach.
LinkedIn for founder-led sales
Use the founder's voice and credibility on LinkedIn to drive sales pipeline directly, before or while building a sales team.
People and relationships
Use cases where the goal is to find, attract, or build relationships with specific people.
LinkedIn for hiring
Attract qualified candidates to roles by demonstrating publicly what working at the company is actually like.
LinkedIn for career switching
Build credibility for a new role or industry on LinkedIn before or during a career pivot, so hiring managers see you as a serious candidate.
LinkedIn for networking
Build the kind of professional relationships that lead to genuine opportunities, referrals, and trust over years.
Also explore
Ready to find your voice?
Talk once a week, post all week long. Edgar turns a single conversation into LinkedIn posts that sound exactly like you.