Owners, executives, and sales leaders at manufacturing and industrial firms.
Manufacturing and industrial leaders sell to other businesses through long, relationship-driven cycles. Their LinkedIn audience is procurement teams, distributors, partners, and skilled talent, none of whom are well-served by the polished marketing content that dominates the platform. Real shop-floor expertise stands out precisely because so little of it is posted.
What to write about
- +How a product is actually made, with the trade-offs most buyers never see
- +Supply chain and sourcing realities and how you manage them
- +Lessons from winning or losing a long B2B deal
- +The skilled-trades talent shortage and what you're doing about it
- +Quality, safety, and process decisions that matter to buyers
- +Reshoring, automation, and other shifts affecting your industry
Example posts
- A customer chose a competitor over us to save 8% on unit price. They were back in four months because the cheaper part failed quality at scale. Price is what you negotiate; cost is what you actually pay.
- We can't hire machinists fast enough, so we started training people with zero experience. Our best operator now came from a coffee shop. Here's how the program works.
- Lead times in our industry doubled, then halved. Here's what we changed in sourcing so we weren't at the mercy of either swing.
What to avoid
- −Assuming LinkedIn is only for software and white-collar work, and skipping it entirely.
- −Posting sterile corporate updates instead of the real expertise that sets you apart.
- −Underestimating how much procurement teams and talent research suppliers online first.
- −Leaving the company page silent while leaders with real knowledge never post.
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Frequently asked questions
Roles in this industry
LinkedIn content strategy for CEOs
CEOs need a visible LinkedIn presence for recruiting and brand authority, but crafting posts between board meetings is unrealistic. Edgar handles it with one weekly call.
LinkedIn content strategy for VPs of sales
VPs of sales tell their teams to social sell but rarely post themselves. Edgar turns your weekly sales insights into LinkedIn content that drives pipeline and attracts reps.
LinkedIn content strategy for sales managers
Sales managers coach reps all day but rarely share their expertise publicly. Edgar captures your sales leadership insights in a weekly call and drafts posts that attract talent.
LinkedIn content strategy for HR leaders
HR leaders shape company culture and talent strategy but rarely share that expertise on LinkedIn. Edgar turns your people insights into posts that attract talent and peers.
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