Partners and principals at consulting, legal, accounting, and advisory firms.
Professional services sell expertise and trust, so their buyers research heavily before reaching out. On LinkedIn they're writing for prospective clients who want proof of judgment, and for referral sources (other professionals) who send work to people they respect. Both audiences reward clear thinking over polish.
What to write about
- +Plain-language breakdowns of a complex problem your clients face
- +Anonymized lessons from a real engagement, including what went wrong
- +Your point of view on a change affecting your clients' industry
- +What clients consistently get wrong before they hire someone like you
- +The reasoning behind a recommendation you make often
- +Behind-the-scenes of how your firm actually delivers
Example posts
- A client spent $40k fixing a problem that a 30-minute conversation up front would have prevented. The expensive part of most problems is the part nobody flagged in time.
- We turned down a client last month. The work was profitable and we were the wrong fit, and saying so earned more trust than taking it would have.
- Three questions to ask any advisor before you hire them. If they can't answer the third one clearly, keep looking.
What to avoid
- −Posting firm news and awards that clients don't care about and that prove nothing about quality.
- −Hiding behind formal, jargon-heavy language that signals distance instead of expertise.
- −Fear of giving away advice for free, when sharing it is exactly what demonstrates competence.
- −Letting the firm account stay silent while partners, who carry the real trust, never post.
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Frequently asked questions
Roles in this industry
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Lawyers win business on authority and referrals. Edgar turns a 10-minute weekly call into LinkedIn posts that build your reputation without billable hours.
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Financial advisors grow on trust and referrals. Edgar turns a weekly call into compliant-minded LinkedIn posts in your voice, with no writing time required.
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