Founders and operators at ecommerce and direct-to-consumer brands.
Ecommerce founders live on consumer platforms, but LinkedIn is where they reach the other side of the business: suppliers, retail partners, investors, agencies, and talent. The audience here rewards operational honesty, the margins, the logistics, the marketing experiments, more than glossy brand content.
What to write about
- +The real economics: CAC, margins, and what changed when you fixed them
- +Supply chain and logistics lessons learned the hard way
- +Marketing experiments that worked or flopped, with the numbers
- +Retail and wholesale moves, and what you learned pitching buyers
- +The unglamorous operational reality behind a so-called overnight brand
- +Hiring and team decisions as you scaled
Example posts
- Our best-selling product has a 12% margin. Our third best-seller has a 60% margin. Guess which one we now put in front of every customer at checkout.
- We spent $90k on an influencer campaign that returned almost nothing. Here's what we'd test instead with that budget today.
- A retail buyer passed on us twice. The third pitch worked because we stopped selling the product and started selling the sell-through data.
What to avoid
- −Treating LinkedIn like Instagram and posting product shots that don't land with a business audience.
- −Hiding the operational numbers that are exactly what makes the content interesting here.
- −Only posting wins, when the failures and fixes are what other operators actually learn from.
- −Ignoring the platform entirely and missing the supplier, investor, and talent audience.
Last updated:
Frequently asked questions
Roles in this industry
LinkedIn content strategy for startup founders
Startup founders know they should post on LinkedIn to attract investors and talent, but building a company leaves zero writing time. Edgar turns a weekly call into posts.
LinkedIn content strategy for CEOs
CEOs need a visible LinkedIn presence for recruiting and brand authority, but crafting posts between board meetings is unrealistic. Edgar handles it with one weekly call.
LinkedIn content strategy for CMOs
CMOs champion content for their brand but neglect their own LinkedIn presence. Edgar helps you practice what you preach with posts from a quick weekly voice call.
LinkedIn for agency owners
Agency owners win clients on reputation, and client work eats their marketing time. Edgar turns a weekly call into LinkedIn posts that bring in inbound leads.
Other b2b and professional services
Ready to find your voice?
One conversation a week. That's all it takes.
Get 3 posts that sound like you